12 Thesis of Story Design
AUTHENTICITY Tarinakone creates authentic, credible stories in dialogue with the client.
HISTORY History is made up of stories. By revealing the stories from your company's past, you can offer your customers more!
STORY A story is the common thread that glues the various elements together, and relays a feeling.
EXPERIENCE Stories create experiences. Pssst! Read more at http://www.leofinland.fi/index.php?name=Content&nodeIDX=165
SCRIPT Script is the blueprint for a story-designed service.
SERVICE DESIGN Use story design to reinforce your brand by building it in as part of the customer service experience. Pssst! Read more at http://thisisservicedesignthinking.com/
INTERACTION Increase interaction between your business and your customer through stories.
CONCEPT DESIGN Think of your service concept as a painting. The story is what creates the frame around it.
FILM Utilising storytelling methods adapted from the film industry will help you to leave a lasting impression in your customers.
DRAMATURGY Add bit of drama to your service products make sure you get your customers’ full attention!
FEELING The feeling is the most vital part of any service. We use stories to convey emotions!
BRAND The brand of your company is a story that you tell and grow through various narrative techniques.
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