Story design

Story design ties the various elements of your service together. Your brand and story identity will be integrated into the customer service experience. This helps your business to stand out from the crowd and to create unique, holistic experiences for your customers. Story-based experience design will make your company instantly recognisable and even more memorable than before.

Story design makes it easy to commercialize and conceptualize experience services. The service concept can be built around the story, which will guide your choices throughout the service development process.

Storification gives your service a narrative structure, which creates causality. By scripting your service into a story we can create memorable services that stand out from the crowd. A story designed service is easier to sell.

The story will be visibly present in all parts of your experience service. Your story will be told through multisensory channels: visual elements, oral storytelling, soundscapes, lighting, scents - you name it. All the elements will support your chosen theme and story.

Want to know more? Read more about the Nordic Feast dinner experience - story designed by Tarinakone!

Definitions

Story Designer

Story designer is a professional storyteller, who designs and writes creative story elements for services. S/He creates story lines that combine together the functional elements of a service (service moments). Story designers often use methods adapted from dramatic storytelling (theatre, film, television).

Story Identity

Story identity is a concept created by Tarinakone. Before starting to design a company’s customer experience, it’s essential to establish the company’s story identity. One of the main aspects of the story identity is company´s core story. The story identity is used as the foundation for all company´s story design.

Story Design (related: Experience Design, Service Design)

The benefits of using storytelling in concepting travel services widely recognised. Story design is creating a story that bridges the service moments together. Storification gives your service a story line, which creates cause-and-effect relationships.

By scripting your service into a story we can create unique experience-based services with a narrative structure.

Service script

A service script is a blueprint for your service. It’s a written document that plots your customer service path. In story-based service design, the script also includes a description of the service’s narrative level.

Story board

Story board is an illustrated presentation of your customer’s service path.